@APCmag said it best with this tweet:
Oh dear, Netcomm.... apostrophe fail :(
Where does Netcomm go wrong? It uses an unnecessary apostrophe, indicating possession. It leaves the reader wondering, "at all good retailers' what?"
- An apostrophe after a plural noun indicates possession.
- MyZone available now at all good retailers
- MyZone available now on all good retailers' shelves