Tuesday, August 31, 2010

Apostrophe Fail: We're Not in the Zone

@APCmag said it best with this tweet:
Oh dear, Netcomm.... apostrophe fail :( 

Where does Netcomm go wrong? It uses an unnecessary apostrophe, indicating possession. It leaves the reader wondering, "at all good retailers' what?"

Quick rule:
  • An apostrophe after a plural noun indicates possession.

  • MyZone available now at all good retailers
  • MyZone available now on all good retailers' shelves

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