Thanks to @binzanderson for shining the Twitter spotlight on this menu mishap.
Where does the chef go wrong? By using quotation marks, he makes us wonder if "all day long" is code for 45 seconds in the microwave.
- If you mean what you say, don't use quotation marks.
- Quotation marks are the written equivalent of air quotes; they suggest irony.
- A hearty slab of prime rib rubbed with our special house blend of herbs and spices, then slow roasted all day long