Friday, August 13, 2010

Quotation Marks: Who Can We Trust?

A big thanks to Jeff for sending in this photo illustrating yet another quotation mark fail.

What went wrong? Quotation marks signal that something is not straightforward about the phrase in the quotes. Here, the quotation marks make us wonder if we can really trust these fireworks, which is not the intended message.

Quick rule: If you mean what you say, then don't use quotation marks.

Correction: Fireworks you can trust sold here.

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