Friday, August 13, 2010

Its vs It's: Find the Answer on Cable TV

As seen on Flickr Creative Commons: todd* posted proof positive that Cox Digital Cable could use a good proofreader.

Where does Cox Digital go wrong? The company's copywriter mixes up its and it's,' incorrectly assuming that an apostrophe + s always signifies possession.

Quick rule: 
  • Use it's as a contraction for it is or it has. It is not a possessive pronoun.
  • Use its when you want to show possession. Like all the other possessive pronouns (yours, his, hers, ours, theirs), its has no apostrophe.
Correction: Enjoy TV at its best with Cox Digital TV and Showtime.

1 comment:

  1. Probably one must need to regard about all those possible instances and views which are either way considered to be so essential.