Wednesday, September 1, 2010

Quotation Marks: Make Mine a Danish

Anyone can be a grammar hero. Just the other day, @kimblahs was in a 7-Eleven when she spotted a textbook example of inappropriate quotation marks and immediately shared it on Twitter.

This reminds me of a scene in Caddyshack where Chevy Chase's character says:
"The Zen philosopher Basho once wrote, 'A flute with no holes is not a flute. And a doughnut with no hole is a Danish.'"

Where does 7-Eleven go wrong? It tries to unload its doughnuts by committing a class A punctuation misdemeanor. Unfortunately, customers are left hopelessly confused and hungry.

Quick rule: 
  • When you mean what you say, please, for the love of all that is good in this universe, do not use quotation marks.

Correction: Buy any donut with a hole and get one free.

1 comment:

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