Thanks to @AugustusAnkle for tweeting about the grammar violation he spied in the Emory University cafeteria. (Boo-yah, Eagles!)
Were does Emory go wrong? Its unrequired quotation marks make a mockery of beverage hygiene.
- In the same way you'd use air quotes to convey irony in oral speech, use quotation marks (a.k.a. scare quotes) around the key words or phrase. The quotation marks imply that you really mean the opposite of what you're saying. Let's hope this isn't another one of Steve's "bright ideas." I'd love to go back to that "four-star paradise" on our next vacation. I can see that her latest "Prince Charming" is a real ladies' man.
- If you don't want to convey incongruity, don't use quotation marks.
Correction: It's Unsanitary To Use Outside Cups and Containers