"You know that "iPad is delicious" ad? It annoys me that the list isn't parallel. Am I a big geek, or what?"
Hey, let's not have any name calling. Parallel lists are one of my big hang-ups, too. In the iPad ad, the copy goes like this:
iPad is delicious, current, learning, playful, literary, artful, friendly, productive, scientific, magicalEvery word in the list is an adjective, except for "learning." As an "-ing" verb, it can be either a participle or a gerund. But that doesn't matter here. What matters is that "learning" is not an adjective. Ack! It sticks out like a sore thumb.
Where does the iPad ad go wrong? Its list doesn't follow a parallel structure.
- When listing items or thoughts, use the same part of speech throughout. So if the first item in your list is an infinitive verb, the rest should be infinitive verbs. Today I'm going to wake up, brush my teeth, get dressed, eat breakfast, and go to school.
- Use parallel structure when writing headings, bullet points, and other types of categories.
- iPad is delicious, current, curious, playful, literary, artful, friendly, productive, scientific, magical
- iPad is delicious, current, inquisitive, playful, literary, artful, friendly, productive, scientific, magical