Sunday, August 15, 2010

Apostrophe Abuse: Not a Pretty Picture

Where does the signwriter go wrong?  As @stevereads rightly points out on Twitter:
"Without an apostrophe, which seems to have been deliberately removed, this business name makes no sense."
 Quick rule:
  • Always use an apostrophe when you are making a contraction using the word "is." In a contraction, the apostrophe takes the place of a missing letter; in this example, it is replacing the letter "i " in "is."
    (Picture + is = Picture's)

Correction: A Picture's Worth a Thousand Words

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