On Twitter, @DeliciousSTL shared an apostrophe fail seen on the cover of Esquire magazine:
HeyWhere does Esquire go wrong? It uses an apostrophe to form a plural of an acronym, which suggests possession.
@Esquiremag, I'm wondering America's Most Inspiring CEO's WHAT?
- With the vast majority of nouns, you form a plural by adding 's' or 'es' to the end of the word.
- The Associated Press Stylebook makes an exception for single letters: "Use 's. Mind your p's and q's. He learned the three R's and brought home a report card with four A's and two B's. The Oakland A's won the pennant."
- The AP Stylebook has a different rule for multiple letters: "Add s: She knows her ABCs. I gave him five IOUs. Four VIPs were there."
- America's Most Inspiring CEOs
Note: It doesn't help that the news media often flip-flops about how to form plural acronyms. Check out the inconsistency in these recent headlines from The New York Times: